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Campaigning for Engagement

7/1/2013

3 Comments

 
Picture
I've recently been thinking carefully about the single player campaign for Plasma Duel.  My design was for the single player mode to advance sequentially through progressively harder opponents, with each opponent having nine levels.  So the player would play nine levels against the first opponent, then nine levels against the next opponent and so on, unlocking each next level as they progress.

I considered this from the point of view of the player and thought about how I would find this experience if I was a new player of the game.  Playing nine levels before you reach the next opponent is a relatively large investment of time to get a small pay-off in increased difficulty.  Doing so repeatedly for over eighty levels felt like an experience that would not be engaging.  I decided that I need to mix things up a bit and in the course of doing so introduce the tried and tested concept of the end of level boss.

I have now revised my design so that I no longer have each AI opponent having nine levels of their own.  Instead, I have introduced the concept of chapters.  There will be eight chapters of increasing difficulty with each chapter having three AI opponents.  The third opponent in each chapter will only appear on the last level, in effect becoming an end of chapter boss.

The effect of this on the player is that instead of a strictly linear experience, they now climb to small crescendos of difficulty followed by some easier levels to give them some relief and a dose of dopamine as they feel better about themselves again.  This should result in a much more engaging experience and keep players playing the game, hopefully right the way through to its conclusion.

This is particularly important in a game that will be primarily funded through advertising revenue.  For this category of game the income is directly proportional to amount of time the game is played.  Contrast that to paid apps where the income is proportional to the number of sales, even if the players stop playing the game within a few days.

3 Comments
myke black link
7/11/2013 12:26:10 pm

Looks really cool rich, when do we get to try out a beta version?

Reply
Rich Woods link
7/17/2013 07:00:01 am

Myke, I'm planning to start beta testing in August and hoping to release it to Google Play in September. Still have the entire single player campaign to develop yet.

Reply
Office Movers Alexandria link
9/7/2022 12:49:45 am

Thannks for this blog post

Reply



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